We’ve all heard “Do not put your whole eggs in a single basket” and “It’s best to diversify your funding portfolio for a greater ROI (Return in your investments)”. With the financial system in such monetary disaster proper now each of those phrases maintain true. I wish to add a brand new phrase for all Therapeutic massage Therapists to think about “Diversify your Listing-of-Companies for a greater ROC (Return of Shoppers).
I educate a seamless schooling workshop on Advertising and Consumer Retention. In the course of the class I write the phrase “Lingam Massage” on the board and ask the attendees what they see, after all they are saying the phrase Therapeutic massage, which tells me a minimum of they will all learn. I then ask them to look nearer as a result of the phrase is greater than one-dimensional; it’s their product/service what they provide their shoppers. In the event that they wish to achieve success they should diversify the phrase “MASSAGE” right into a menu of providers, merchandise and choices.
Diversifying your providers is an effective way to extend your consumer base, frequency of consumer visits and improve your backside line. I’ve one consumer who feels she will’t afford to pay for a 1-hour therapeutic massage, nonetheless, she’s going to are available in twice a month for 2 30-minute classes, which is $16.00 extra per thirty days than a 1-hour session. She feels this works higher for her month-to-month finances and it additionally will increase her frequency of visits. If I had not diversified my providers to incorporate a 30-minute session, I might not have this glorious lady as my consumer.
Pre-paid packages are one other nice merchandise so as to add to your menu of providers, particularly when the financial system is distressed. Packages can help you preserve shoppers coming in frequently whereas providing them a value break of $5.00 to $10.00 off every session. When occasions are powerful shoppers will begin reducing their budgets. Numerous them notice that proper now could be the time they actually need a therapeutic massage however surprise if they will nonetheless afford it. By diversifying your menu of providers to incorporate Pre-pay packages your shoppers will see this as a method to proceed to care for their well-being whereas protecting slightly cash of their account.
Again to that Advertising and Consumer Retention Workshop. We proceed with the train and I ask the group to have a look at the phrase “MASSAGE” with a distinct set of eyes and to now inform me what they see. It is presently they’ve an “Aha” second; they begin to see a diversified menu of providers which could look one thing like this:
* 1-Hour Therapeutic massage
* 30-Minute Therapeutic massage
* 90-Minute Therapeutic massage
* 2-Hour Therapeutic massage
* Numerous Pre-paid Packages
* Listing of out-call therapeutic massage providers
* Numerous modality choices (With the right schooling)
* On-site chair therapeutic massage (Nice advertising and marketing instrument)
* Company Chair Therapeutic massage (Nice method to construct desk clientele)
* Retail Merchandise
* Reward Certificates
This Listing-of-Companies opens up extra enterprise alternatives for therapeutic massage therapists, whereas making them extra marketable to their shoppers and prospects which ends up in Follow Safety. This checklist additionally turns into the data therapists ought to use of their brochures and on their web sites, that are advertising and marketing gadgets each therapists ought to have of their advertising and marketing toolbox (this might be addressed in one in every of my future articles).
Right now I job all New Therapeutic massage Therapists to make creating their Listing-of-Companies a high precedence for his or her observe. I additionally, problem all Veteran Therapists to drag out your present Listing-of-Companies and ensure it’s up-to-date. Have you ever just lately realized a brand new modality or added product to your retail choices which isn’t listed in your data? Have you ever created new Consumer Retention packages (frequent consumer playing cards, consumer referral packages) and never up to date your data or notified your shoppers of the replace? If both of those questions resonates with you, I ask that you simply placed on a distinct set of eyes to make sure that you’re diversifying your therapeutic massage providers for a greater return in your therapeutic massage efforts and to safe consumer retention throughout these powerful financial occasions and past.
Having hassle creating your “Listing of Companies” or would you wish to have your present checklist evaluated? Lisa Randolph invitations you to contact her for a complimentary evaluate of your present paperwork or an idea session to help new therapeutic massage therapists with creating their first “Listing of Companies”. Contact Lisa immediately to your free session.